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subject:"Strategisches Management"
~subject:"Marketing"
~type_genre:"Collection of articles written by one author"
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Strategisches Management
Marketing
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
10
Theory
10
Deutschland
6
Economic history
6
Germany
6
Wirtschaftsgeschichte
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Gerald Zaltman
5
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Marketingmanagement
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1,647
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Sheth, Jagdish N.
15
Zaltman, Gerald
6
Holbrook, Morris B.
3
Krishnan, Balaji C.
3
Pepels, Werner
3
Meffert, Heribert
2
Abdulai, Awudu
1
Ali, Akhter
1
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Becker, Ingrid
1
Berthon, Pierre R.
1
Bettman, James R.
1
Chrysochou, Polymeros
1
Coulter, Robin A.
1
Day, George S.
1
Deshpandé, Rohit
1
Gonzalo, Jesús
1
Grönroos, Christian
1
Hammarkvist, Karl-Olof
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Hardy, Hugh S.
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Hausmann, Maximilian
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Heß, Nicole Jasmin
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Hill, Ronald Paul
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Hirschman, Elizabeth Caldwell
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Jaworski, Bernard J.
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John, Deborah Roedder
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Johnston, Wesley J.
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Kayser, Maike
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Keller, Kevin Lane
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Klaveren, Jacob van
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
LaTour, Kathryn A.
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Levitt, Theodore
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Legends in marketing
10
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4
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ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Hamburger Schriften zur Marketingforschung
1
Internationale Reihe Agribusiness
1
Legends in strategic marketing
1
Materialien zu den Grundlagen des Marketing
1
PhD / Aarhus School of Business
1
Schriftenreihe Schwerpunkt Marketing
1
Schwerpunkt Marketing
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The Harvard business review paperback series
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
48
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1
Promises and perils on the frontier of Big Data usage : how the perception of Big Data changes managerial decision-making in marketing
Wortmann, Christoph
-
2019
Persistent link: https://www.econbiz.de/10012170756
Saved in:
2
The brand management of platform-based firms : attracting and managing external service providers
Richthofen, Georg Hubert Gotthard <Freiherr von>
-
2019
Persistent link: https://www.econbiz.de/10012170820
Saved in:
3
Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
4
Essays on innovation generation in incumbent firms
Keko, Elio
-
2017
Persistent link: https://www.econbiz.de/10011723227
Saved in:
5
Beliefs forming (in) market relationships
Becker, Ingrid
-
2018
Persistent link: https://www.econbiz.de/10011961946
Saved in:
6
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
7
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
8
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
9
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
10
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
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