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subject:"Success factor"
~person:"Brodie, Roderick J."
~subject:"Customer integration"
~subject:"E-commerce"
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Success factor
Customer integration
E-commerce
Beziehungsmarketing
20
Relationship marketing
20
Kundenintegration
12
Brand image
5
Markenimage
5
USA
5
United States
5
Betriebliche Wertschöpfung
4
Brand management
4
Consumer behaviour
4
Customer value
4
Internet marketing
4
Konsumentenverhalten
4
Kundenwert
4
Markenführung
4
Online-Marketing
4
Social Web
4
Social web
4
Value creation
4
Business network
3
Corporate reputation
3
Firmenimage
3
Unternehmensnetzwerk
3
Digital platform
2
Digitale Plattform
2
Engagement platform
2
Kundenbindung
2
Marketing theory
2
Marketingtheorie
2
Service ecosystems
2
Service-Dominant Logic
2
Service-dominant logic
2
Theorie
2
Theory
2
Actor engagement
1
Advertising
1
Advertising effects
1
Advertising spending intensity
1
Airline
1
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6
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11
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10
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English
12
Author
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Brodie, Roderick J.
Hollebeek, Linda D.
25
Piller, Frank T.
22
Reichwald, Ralf
15
Wirtz, Bernd W.
14
Conduit, Jodie
11
Homburg, Christian
11
Kleinaltenkamp, Michael
10
Kumar, V.
9
Bruhn, Manfred
8
Büttgen, Marion
8
Harrigan, Paul
8
Jaakkola, Elina
8
Rahman, Zillur
8
Thaichon, Park
8
Bauer, Hans H.
7
Hajli, Nick
7
Leimstoll, Uwe
7
Loureiro, Sandra Maria Correia
7
Malthouse, Edward C.
7
Rather, Raouf Ahmad
7
Ruyter, Ko de
7
Schumann, Jan Hendrik
7
Stormer, Henrik
7
Verhoef, Peter C.
7
Wrigley, Cara
7
Bang, Nguyen
6
Busser, James A.
6
Carlson, Jamie
6
Chaffey, Dave
6
Dannenberg, Holger
6
Edvardsson, Bo
6
Heinonen, Kristina
6
Ihl, Christoph
6
Islam, Jamid Ul
6
Itani, Omar S.
6
Jacob, Frank
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khan, Imran
6
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Published in...
All
Journal of service research : JSR
3
Journal of business research : JBR
2
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
12
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1
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.
;
Fehrer, Julia
;
Jaakkola, Elina
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10012007439
Saved in:
3
Customer engagement : developing an innovative research that has scholarly impact
Brodie, Roderick J.
;
Juric, Biljana
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011892190
Saved in:
4
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
5
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
6
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
7
Customer engagement : contemporary issues and challenges
Brodie, Roderick J.
(
ed.
);
Hollebeek, Linda D.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011412087
Saved in:
8
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
9
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
10
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
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