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subject:"Supplier relationship management"
~language:"eng"
~type_genre:"Thesis"
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Search: subject_exact:"Brand strategy"
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Supplier relationship management
Brand management
89
Markenführung
89
Markenpolitik
23
Consumer behaviour
22
Konsumentenverhalten
22
Brand
16
Markenartikel
16
Brand image
14
Markenimage
14
Theorie
11
Theory
11
Deutschland
9
Germany
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
Social web
8
Markenwert
7
Verbraucherverhalten
7
Advertising effects
6
Corporate reputation
6
Internationales Marketing
6
Werbewirkung
6
Brand equity
5
Einzelhandel
5
Firmenimage
5
International marketing
5
Internet marketing
5
Marketing
5
Marketing theory
5
Marketingmanagement
5
Marketingtheorie
5
Online-Marketing
5
Retail trade
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Experiment
4
Handelsmarke
4
Schweden
4
Schweiz
4
Strategisches Management
4
Sweden
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Non-commercial literature
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German
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Aspara, Jaakko
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Persson, Niklas
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Lund studies in economics and management
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ECONIS (ZBW)
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Tracing the drivers of B2B brand strength and value
Persson, Niklas
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2010
Persistent link: https://www.econbiz.de/10003961599
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2
Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations
Aspara, Jaakko
-
2007
Persistent link: https://www.econbiz.de/10003409558
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