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subject:"Supplier relationship management"
~subject:"Corporate reputation"
~type_genre:"Handbook"
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Supplier relationship management
Corporate reputation
Brand management
36
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36
Markenpolitik
22
Deutschland
19
Germany
19
Markenartikel
11
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7
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Bräutigam, Sören
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Büttgen, Marion
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Esch, Franz-Rudolf
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Kamenz, Uwe
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Kernstock, Joachim
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Langner, Tobias
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ECONIS (ZBW)
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732357
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2
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
3
Online-Kooperationen : Erfolg im E-Business durch strategische Partnerschaften
Büttgen, Marion
(
ed.
);
Lücke, Fridjof
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001768669
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