//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Supplier relationship management"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Supplier relationship management
Brand management
378
Markenführung
378
Markenpolitik
143
Deutschland
91
Germany
89
Markenartikel
79
Brand
69
Marketing
52
Consumer behaviour
44
Konsumentenverhalten
44
Markenimage
38
Marketingmanagement
38
Marketing management
36
Brand image
35
Welt
32
World
32
Beziehungsmarketing
29
Relationship marketing
29
Theorie
26
Theory
26
Corporate reputation
24
Firmenimage
24
Erfolgsfaktor
20
Online-Marketing
20
Success factor
20
Marke
19
Internet marketing
18
USA
18
United States
18
Internationales Marketing
15
Produktmanagement
15
International marketing
14
Luxury goods
14
Luxusgüter
14
Social Web
14
Social web
14
Unternehmen
14
Unternehmenskultur
14
Werbung
14
Werbewirkung
13
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
179
Aufsatz in Zeitschrift
179
Aufsatz im Buch
47
Book section
47
Graue Literatur
18
Non-commercial literature
18
Hochschulschrift
16
Thesis
14
Arbeitspapier
9
Working Paper
9
Sammelwerk
7
Aufsatzsammlung
6
Case study
4
Fallstudie
4
Reprint
3
Handbook
2
Handbuch
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
German
5
English
3
Author
All
Ahlert, Dieter
1
Bruhn, Manfred
1
Büttgen, Marion
1
Glynn, Marc S.
1
Glynn, Mark S.
1
Kamenz, Uwe
1
Lücke, Fridjof
1
Mattmüller, Roland
1
Michael, Bernd M.
1
Olbrich, Rainer
1
Schröder, Hendrik
1
Soler, Louis-Georges
1
Tunder, Ralph
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
Advances in business marketing and purchasing
1
Edition Lebensmittel Zeitung
1
Jahrbuch Handelsmanagement
1
Journal of agricultural & food industrial organization
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Business-to-business brand management : theory, research and executive case study exercises
Glynn, Marc S.
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
2009
-
1st ed.
Persistent link: https://www.econbiz.de/10008658714
Saved in:
2
Aufbruch : Ingredient Branding schafft Werte
Mattmüller, Roland
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003453194
Saved in:
3
Special issue: Retailer strategies in the food marketing chain
Soler, Louis-Georges
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002774190
Saved in:
4
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
5
Online-Kooperationen : Erfolg im E-Business durch strategische Partnerschaften
Büttgen, Marion
(
ed.
);
Lücke, Fridjof
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001768669
Saved in:
6
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
Bruhn, Manfred
(
ed.
)
-
2001
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001563511
Saved in:
7
Vertikales Marketing und Markenführung im Zeichen von Category-Management
Ahlert, Dieter
(
ed.
);
Olbrich, Rainer
(
contributor
); …
-
2001
-
1. Auflage
Persistent link: https://www.econbiz.de/10001597377
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->