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subject:"Supply chain"
~person:"Anzengruber, Markus"
~person:"Miskell, Peter"
~subject:"Markenführung"
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Supply chain
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Consumer goods industry
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Konsumgüterindustrie
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Brand management
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Lieferantenmanagement
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Unilever PLC <London>
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Anzengruber, Markus
Miskell, Peter
Großpietsch, Jochen
5
Clayton, Tony
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Küpper, Jörn
3
Meyer, Jan Christoph
3
Perrey, Jesko
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Trademarks, brands, and competitiveness
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Partnerschaftliches Category Management : Messung von Effizienz und Nachhaltigkeit
Anzengruber, Markus
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 279-303)
.
2016
Persistent link: https://www.econbiz.de/10011556330
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2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
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3
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
4
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
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