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subject:"Tauschwirtschaft"
~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
~subject:"Hotellerie"
~subject:"Social web"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
International journal of hospitality management
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Journal of business research : JBR
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Finance research letters
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Is it worth sharing? : evaluating the role of content and emotions in viral marketing
Roy, Moumita
- In:
Capturing, analyzing, and managing word-of-mouth in the …
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(pp. 249-277)
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2016
Persistent link: https://www.econbiz.de/10011430669
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