Proulx, Marc-Urbain; Tremblay, Dominic - In: Géographie, économie, société 8 (2006) 2, pp. 239-256
This paper presents results from a comparative study of the marketing strategies used by different territories located in the far periphery. As a sample, we have selected 15 small and medium size cities and city-regions in North America, South America, Europe and Asia. Elements of operational...