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subject:"Television advertising"
~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Television advertising
Advertising effects
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Consumer behaviour
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Advertising
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Werbung
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Brand image
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Markenartikel
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Purchase intention
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Maheswarappa, Satish Sasalu
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Sivakumaran, Bharadhwaj
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Srivastava, Ekta
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Asia Pacific journal of marketing and logistics
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European journal of marketing : EJM
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International journal of sports marketing & sponsorship
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working paper / National Bureau of Economic Research, Inc.
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Young consumers : insight and ideas for responsible marketers
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Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
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