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subject:"Television advertising"
~accessRights:"restricted"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Television advertising
Advertising effects
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Werbewirkung
5
Consumer behaviour
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Konsumentenverhalten
4
Brand management
3
Markenführung
3
Advertising
2
Brand
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Internet marketing
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Markenartikel
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Online-Marketing
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Werbung
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Brand image
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Cause-Related Marketing
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Cause-related marketing
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Fernsehprogramm
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Fernsehwerbung
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Linguistics
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Linguistik
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Luxury goods
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Luxusgüter
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Markenimage
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Market research
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Marketing cooperation
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Marketing management
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Marketingkooperation
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Marketingmanagement
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Marktforschung
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Media usage
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Mediennutzung
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Product Placement
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Product placement
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Returns to scale
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Skalenertrag
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Synergie
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Synergy
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Television programme
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Theorie
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Aleksandrovs, Leonids
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Dens, Nathalie
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Quantitative marketing and economics : QME
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European journal of marketing : EJM
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International journal of consumer studies
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International journal of sports marketing & sponsorship
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Journal of business research : JBR
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working paper / National Bureau of Economic Research, Inc.
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Young consumers : insight and ideas for responsible marketers
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American economic journal
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Arts and the market
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Asia Pacific journal of marketing and logistics
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Business history review
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Business horizons
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Canadian journal of agricultural economics : CJAE
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Discussion paper / Centre for Economic Policy Research
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Eurasian business review
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Food policy : economics planning and politics of food and agriculture
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INFORMS journal on applied analytics
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Information economics and policy : IEP
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Information systems research : ISR
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of Indian culture and business management : IJICBM
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International journal of business and globalisation : IJBG
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International journal of business excellence : IJBEX
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International journal of business governance and ethics : IJBGE
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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