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subject:"Television advertising"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Advertising effects
2,738
Werbewirkung
2,738
Advertising
1,673
Consumer behaviour
1,669
Konsumentenverhalten
1,669
Werbung
1,656
Online-Marketing
933
Internet marketing
932
Brand management
595
Markenführung
595
Markenimage
494
Brand image
490
Social Web
338
Social web
338
Brand
262
Markenartikel
256
Emotion
208
Celebrity endorsement
203
Celebrity-Werbung
203
advertising
201
Marketing management
144
Marketingmanagement
144
Experiment
136
Target group
124
Zielgruppe
124
Werbepsychologie
117
Psychology of advertising
115
Viral marketing
115
Virales Marketing
115
USA
114
United States
113
Product Placement
112
Product placement
112
Fernsehwerbung
109
Wahrnehmung
105
Perception
104
Theorie
92
Theory
91
Beziehungsmarketing
89
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55
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Article
104
Book / Working Paper
5
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Article in journal
103
Aufsatz in Zeitschrift
103
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
1
Book section
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Conference paper
1
Konferenzbeitrag
1
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English
106
German
3
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Bellman, Steven
7
Varan, Duane
7
Guitart, Ivan A.
4
Hudders, Liselot
4
Beal, Virginia
3
Dens, Nathalie
3
Pelsmacker, Patrick de
3
Romaniuk, Jenni
3
Wooley, Brooke
3
Aitken, Robert
2
Cantoni, Davide
2
Cauberghe, Verolien
2
Cunningham, Isabella
2
Davtyan, Davit
2
Fossen, Beth L.
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kennedy, Rachel
2
Kim, Hyuksoo
2
Rask, Amy
2
Robertson, Kirsten
2
Robinson, Jennifer A.
2
Russell, Cristel Antonia
2
Sharp, Byron
2
Stremersch, Stefan
2
Thyne, Maree
2
Verhellen, Yann
2
Watkins, Leah
2
Wilbur, Kenneth C.
2
Abhishek
1
Ahn, Jungsun
1
Aikin, Kathryn J.
1
Akcay, Okan
1
Aleksandrovs, Leonids
1
Allan, David
1
Amarantini, David
1
Arrazola Vacas, María
1
Bakir, Aysen
1
Balachander, Subramanian
1
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Journal of advertising research
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
6
Journal of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Quantitative marketing and economics : QME
3
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
2
American economic journal
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
Canadian journal of agricultural economics : CJAE
1
Decision
1
Discussion paper / Centre for Economic Policy Research
1
Eurasian business review
1
Food policy : economics planning and politics of food and agriculture
1
INFORMS journal on applied analytics
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
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ECONIS (ZBW)
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1
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
2
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
3
Scheduling advertising on cable television
Souyris, Sebastián
;
Seshadri, Sridhar
;
Subramanian, Sriram
- In:
Operations research
71
(
2023
)
6
,
pp. 2217-2231
Persistent link: https://www.econbiz.de/10014445035
Saved in:
4
Male preference in television advertisements for financial services : a content analysis (2011 vs. 2018)
Sandhu, Namrata
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 368-390
Persistent link: https://www.econbiz.de/10014388604
Saved in:
5
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
6
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
7
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
8
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
9
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
10
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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