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subject:"Television advertising"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Experiment"
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Television advertising
Experiment
Advertising effects
29
Werbewirkung
29
Estimation
16
Schätzung
16
Deutschland
11
Germany
11
Consumer behaviour
6
Konsumentenverhalten
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Netherlands
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Niederlande
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Perception
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Print advertising
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Printwerbung
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Wahrnehmung
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Comparison
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Emotion
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Fernsehwerbung
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France
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Frankreich
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Mobile Marketing
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Mobile marketing
3
Theorie
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Theory
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Vergleich
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Brand image
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India
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Indien
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International marketing
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Internationales Marketing
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Markenimage
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USA
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United States
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Advertising
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Advertising media
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Advertising planning
1
Arts
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Außenwerbung
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Belgien
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Belgium
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English
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Engelhardt, Jan-Frederik
1
Fam, Kim Shyan
1
Lagerwerf, Luuk
1
Silberer, Günter
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of advertising research
39
Journal of advertising : official publication of the American Academy of Advertising
37
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing communications
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of business research : JBR
15
International journal of advertising : the review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing research : JMR
8
Journal of promotion management : JPM
7
Psychology & marketing
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing and consumer services
6
SpringerLink / Bücher
6
Journal of marketing research
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
NBER Working Paper
5
NBER working paper series
5
Quantitative marketing and economics : QME
5
CESifo working papers
4
International advertising and communication : current insights and empirical findings
4
Journal of current issues and research in advertising : JCIRA
4
Journal of the Academy of Marketing Science
4
Marketing science
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
4
Working paper / National Bureau of Economic Research, Inc.
4
Breaking new ground in theory and practice
3
Discussion papers / CEPR
3
European journal of marketing
3
Food policy : economics planning and politics of food and agriculture
3
Information systems research : ISR
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
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Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
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2
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
3
Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 322-330)
.
2005
Persistent link: https://www.econbiz.de/10003353843
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