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subject:"Television advertising"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Perception"
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Television advertising
Perception
Advertising effects
34
Werbewirkung
34
Consumer behaviour
27
Konsumentenverhalten
27
Advertising
18
Werbung
18
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
Brand
6
China
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Markenartikel
6
Internet marketing
5
Online-Marketing
5
Purchase intention
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USA
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United States
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Wahrnehmung
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Cognition
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Emotion
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Environmental consciousness
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Green marketing
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Kognition
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Marketing management
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Marketingmanagement
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Umweltbewusstsein
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Öko-Marketing
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Attitudes
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Celebrity endorsement
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Celebrity-Werbung
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Children
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Coronavirus
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Credibility
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Epidemic
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Epidemie
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Glaubwürdigkeit
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International marketing
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Choi, Beomjoon
1
Gao, Zhihong
1
Grace, Debra
1
Hong, You Jeong
1
Jayawardena, Nirma Sadamali
1
Lee, Kyogu
1
Leng, Ho Keat
1
Li, Na
1
Maheswarappa, Satish Sasalu
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Phua, Yi Xian Philip
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Quach, Sara
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Ross, Mitchell
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Scorpio, Elaine A.
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Sivakumaran, Bharadhwaj
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Asia Pacific journal of marketing and logistics
Journal of advertising research
40
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
25
Journal of marketing communications
24
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
12
Journal of business research : JBR
10
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
8
Journal of retailing and consumer services
8
Psychology & marketing
8
Journal of marketing research : JMR
7
Young consumers : insight and ideas for responsible marketers
7
International advertising and communication : current insights and empirical findings
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
SpringerLink / Bücher
5
The journal of consumer marketing
5
Breaking new ground in theory and practice
4
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of current issues and research in advertising : JCIRA
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
The IUP journal of marketing management : IJMM
4
Tourism management : research, policies, practice
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
3
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
4
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
Saved in:
5
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
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