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subject:"Television advertising"
~isPartOf:"Breaking new ground in theory and practice"
~subject:"Alcoholic beverage"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Alcoholic beverage
Advertising effects
14
Werbewirkung
14
Fernsehwerbung
3
Advertising
2
Children
2
Computerspiel
2
Deutschland
2
Emotion
2
Germany
2
Internet marketing
2
Kinder
2
Online-Marketing
2
Product Placement
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Product placement
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Psychology of advertising
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Social Marketing
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Social marketing
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Target group
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Video game
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Werbepsychologie
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Werbung
2
Zielgruppe
2
AIDS
1
Adults
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Advertising media
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Advertising regulation
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Alcohol consumption
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Alkoholisches Getränk
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Alkoholkonsum
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Alterskrankheit
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Angst
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Anxiety
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Artists
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Austria
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Belgien
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Belgium
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Body weight
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Brand
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English
4
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Terlutter, Ralf
2
Blohm, Inga
1
Miquel-Romero, María José
1
Sancho-Esper, Franco Manuel
1
Silberer, Günter
1
Spielvogel, Julia
1
Steinmann, Sascha
1
Vetter, Julia
1
Waiguny, Martin K. J.
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Breaking new ground in theory and practice
Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of marketing communications
13
Journal of promotion management : JPM
7
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
The journal of consumer marketing
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
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ECONIS (ZBW)
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1
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
2
The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Miquel-Romero, María José
;
Sancho-Esper, Franco Manuel
- In:
Breaking new ground in theory and practice
,
(pp. 93-108)
.
2011
Persistent link: https://www.econbiz.de/10009380030
Saved in:
3
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
4
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
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