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subject:"Television advertising"
~isPartOf:"Breaking new ground in theory and practice"
~subject:"Video game"
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Television advertising
Video game
Advertising effects
2
Product Placement
2
Product placement
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Werbewirkung
2
Artists
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Brand
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Brand management
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Computerspiel
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Marketing management
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Marketingmanagement
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Walt Disney Company <Burbank, Calif.>
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Bigné Alcañiz, J. Enrique
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Hernández, Asunción
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Vila, Natalia
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Breaking new ground in theory and practice
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
4
Journal of promotion management : JPM
4
Digital advertising : theory and research
3
Advertising in new formats and media : current research and implications for marketers
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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Innovatives Markenmanagement
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International journal of internet marketing and advertising : IJIMA
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Journal of Indian business research
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Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Tourism management : research, policies, practice
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Der Markt : international journal of marketing
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Discussion papers / UCL, Département des Sciences Economiques
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E-business and telecommunications : 4th international conference ; revised selected papers
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Enhancing knowledge development in marketing ; Vol. 21
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of targeting, measurement and analysis for marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management research review
1
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
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