//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand placement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Product Placement
4
Product placement
4
Fernsehprogramm
3
Television programme
3
Advertising effects
2
Brand image
2
Markenimage
2
USA
2
United States
2
Werbewirkung
2
Arzneimittel
1
Belgien
1
Belgium
1
Brand
1
Brand extension
1
Brand management
1
Computerspiel
1
Environmental consciousness
1
Fernsehwerbung
1
Kreislaufwirtschaft
1
Markenartikel
1
Markenführung
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Recycling
1
Social Marketing
1
Social marketing
1
Umweltbewusstsein
1
Video game
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Dens, Nathalie
1
Pelsmacker, Patrick de
1
Verhellen, Yann
1
Published in...
All
Engaging consumers through branded entertainment and convergent media
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Tourism management : research, policies, practice
2
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Routledge studies in marketing
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of media economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->