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subject:"Television advertising"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Film industry"
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Search: subject_exact:"Brand placement"
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Television advertising
Film industry
Product Placement
33
Product placement
33
Advertising effects
23
Werbewirkung
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
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Markenführung
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Computerspiel
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Video game
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brand placement
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product placement
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Television programme
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Film
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brand attitude
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children
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Reijmersdal, Eva A. van
2
Boerman, Sophie C.
1
Cauberghe, Verolien
1
Chang, Susan
1
Charry, Karine M.
1
Dens, Nathalie
1
Eelen, Jiska
1
Hackley, Christopher E.
1
Hudders, Liselot
1
Lee, Joonghwa
1
Neijens, Peter
1
Neijens, Peter C.
1
Newell, Jay
1
Pauw, Pieter de
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Pelsmacker, Patrick de
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VandenBergh, Bruce
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International journal of advertising : the quarterly review of marketing communications
Journal of promotion management : JPM
7
Journal of advertising research
4
Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of media business studies
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Routledge interpretive marketing research
2
Tourism management : research, policies, practice
2
Business environment in India : some aspects
1
Business of bollywood : the changing dimensions
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Digital transformation, strategic resilience, cyber security and risk management
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 2
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Jahrbuch für Fremdenverkehr : Publikation des Deutschen Wirtschaftswissenschaftlichen Instituts für Fremdenverkehr e.V. and der Universität Münche (dwif e.V.)
1
Journal of Indian business research
1
Journal of advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of targeting, measurement and analysis for marketing
1
Kommunikationspolitik im 21. Jahrhundert
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Routledge studies in marketing
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ECONIS (ZBW)
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
3
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
4
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
5
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
6
Observations : unpaid product placement ; the elephant in the room in UK TV's new paid-for product placement market
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 703-718
Persistent link: https://www.econbiz.de/10009674973
Saved in:
7
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
8
Product placement in entertainment media : proposing business process models
Chang, Susan
;
Newell, Jay
;
Salmon, Charles T.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 783-806
Persistent link: https://www.econbiz.de/10003916061
Saved in:
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