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subject:"Television advertising"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Werbewirkung"
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Search: subject_exact:"Brand placement"
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Television advertising
Werbewirkung
Product Placement
33
Product placement
33
Advertising effects
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
8
Markenführung
8
Advertising
7
Brand image
7
Children
7
Kinder
7
Markenimage
7
Werbung
7
Brand
6
Computerspiel
6
Fernsehwerbung
6
Markenartikel
6
USA
6
United States
6
Video game
6
brand placement
6
Target group
5
Zielgruppe
5
product placement
5
Fernsehprogramm
4
Television programme
4
Cognition
3
Comparison
3
Film
3
Kognition
3
Netherlands
3
Niederlande
3
Vergleich
3
brand attitude
3
children
3
Consumer motivation
2
Film industry
2
Filmwirtschaft
2
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25
Conference paper
3
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English
25
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Reijmersdal, Eva A. van
4
Dens, Nathalie
3
Matthes, Jörg
3
Naderer, Brigitte
3
Pelsmacker, Patrick de
3
Avramova, Yana R.
2
Neijens, Peter
2
Smit, Edith
2
Abdourazakou, Yann
1
Balasubramanian, Siva Kumar
1
Boerman, Sophie C.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Choi, Sejung Marina
1
Eelen, Jiska
1
Fuentes-Garcia, Alejandra
1
Geuens, Maggie
1
Gistri, Giacomo
1
Hackley, Christopher E.
1
Hang, Haiming
1
Herrewijn, Laura
1
Hudders, Liselot
1
Knoll, Johannes
1
Lee, Joonghwa
1
Lee, Teajun David
1
Lin, Hui-fei
1
Marquart, Franziska
1
Mayrhofer, Mira
1
Neijens, Peter C.
1
Park, Sun-Young
1
Pauw, Pieter de
1
Pillai, Deepa
1
Poels, Karolien
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Sabour, Nadia I.
1
Sauer, Paul L.
1
Schallhorn, Christiana
1
Schramm, Holger
1
Sung, Yongjun
1
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International journal of advertising : the quarterly review of marketing communications
Journal of promotion management : JPM
17
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of advertising research
9
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
6
European journal of marketing : EJM
5
The journal of product & brand management
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Research
3
The journal of brand management : an international journal
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Breaking new ground in theory and practice
2
Business horizons
2
Cutting edge international research
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
2
Journal of media business studies
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienmanagement und E-Business
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
5
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
8
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
9
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
10
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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