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subject:"Television advertising"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Television advertising
Product Placement
33
Product placement
33
Advertising effects
23
Werbewirkung
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Consumer behaviour
18
Konsumentenverhalten
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Brand management
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Markenführung
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Advertising
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Computerspiel
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USA
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Video game
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brand placement
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product placement
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Television programme
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Cognition
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Film
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brand attitude
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children
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Reijmersdal, Eva A. van
2
Boerman, Sophie C.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Dens, Nathalie
1
Eelen, Jiska
1
Hackley, Christopher E.
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Hudders, Liselot
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Neijens, Peter
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Neijens, Peter C.
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Pauw, Pieter de
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Pelsmacker, Patrick de
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Smit, Edith
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Tourism management : research, policies, practice
2
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Routledge studies in marketing
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of media economics
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
3
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
4
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
5
Observations : unpaid product placement ; the elephant in the room in UK TV's new paid-for product placement market
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 703-718
Persistent link: https://www.econbiz.de/10009674973
Saved in:
6
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
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