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subject:"Television advertising"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Consumer behaviour"
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Television advertising
Consumer behaviour
Fernsehprogramm
3
Product Placement
3
Product placement
3
Television programme
3
Advertising effects
2
Brand image
2
Fernsehwerbung
2
Markenimage
2
Werbewirkung
2
Brand integration
1
Destination management
1
Destination marketing
1
Destinationsmanagement
1
Ereignisstudie
1
Event study
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Film
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Film industry
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Filmwirtschaft
1
Holiday behaviour
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India
1
Indien
1
Konsumentenverhalten
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National culture
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Nationalkultur
1
Perception
1
Product placements
1
Reality television
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South Korean
1
Südkoreanisch
1
Taiwan
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Tourism marketing
1
Tourismusmarketing
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Urlaubsverhalten
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Brodowsky, Glen
1
Huang, Yu-an
1
Kim, Hyun Jeong
1
Más Ruiz, Francisco José
1
Nicolau, Juan Luis
1
Pandelaere, Mario
1
Sharma, Abhinav
1
Su, Hung-jen
1
Tessitore, Tina
1
Van Kerckhove, Anneleen
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Tourism management : research, policies, practice
International journal of advertising : the quarterly review of marketing communications
21
Journal of promotion management : JPM
16
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
5
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : innovations in planning and applied research
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of current issues and research in advertising
3
Psychology & marketing
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of media business studies
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
CORE discussion paper : DP
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
International journal of arts management
1
International journal of emerging markets
1
International journal of management & transformation : ... annual edition
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
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1
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
2
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
3
The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen
;
Huang, Yu-an
;
Brodowsky, Glen
;
Kim, Hyun Jeong
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
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