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subject:"Television advertising"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Estimation"
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Television advertising
Estimation
Advertising effects
16
Werbewirkung
16
USA
9
United States
9
Consumer behaviour
6
Konsumentenverhalten
6
Schätzung
5
Fernsehwerbung
4
Arzneimittel
2
Body weight
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Demand
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Energieeinsparung
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Energy conservation
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Information behaviour
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Informationsverhalten
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Internet marketing
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Körpergewicht
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Mexico
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Nachfrage
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Online-Marketing
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Pharmaceuticals
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Theory
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2002-2007
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2008-2011
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Advertising
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Advertising regulation
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Amtsinhaber
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Argentina
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Argentinien
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Artificial intelligence
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Automotive market
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Backwaren
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Alan, Sule
1
Bajari, Patrick L.
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Blake, Tom
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Bursztyn, Leonard
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Cantoni, Davide
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Cemalcılar, Mehmet
1
Chesnes, Matthew
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Di Tella, Rafael
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Galiani, Sebastián
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Grossman, Michael
1
Jin, Ginger Zhe
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Karlan, Dean
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Larreguy, Horacio A.
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Marshall, John
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Nekipelov, Denis N.
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Nosko, Chris
1
Ryan, Stephen
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Schargrodsky, Ernesto
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Snyder, James M.
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Tadelis, Steve
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Tekin, Erdal
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Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
39
Journal of advertising : official publication of the American Academy of Advertising
25
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
17
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
13
International advertising and communication : current insights and empirical findings
11
Journal of promotion management : JPM
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft
6
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Springer eBook Collection / Business and Economics
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER Working Paper
5
NBER working paper series
5
Berichte aus der Betriebswirtschaft
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Theoretische Fundierung und praktische Relevanz der Handelsforschung
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Young consumers : insight and ideas for responsible marketers
4
Breaking new ground in theory and practice
3
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
3
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ECONIS (ZBW)
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1
Persuasion by populist propaganda : evidence from the 2015 Argentine ballotage
Di Tella, Rafael
;
Galiani, Sebastián
;
Schargrodsky, Ernesto
-
2019
Persistent link: https://www.econbiz.de/10012124914
Saved in:
2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
3
Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.
;
Marshall, John
;
Snyder, James M.
-
2016
Persistent link: https://www.econbiz.de/10011607717
Saved in:
4
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcılar, Mehmet
;
Karlan, Dean
;
Zinman, …
-
2015
Persistent link: https://www.econbiz.de/10010496170
Saved in:
5
Demand estimation with machine learning and model combination
Bajari, Patrick L.
;
Nekipelov, Denis N.
;
Ryan, Stephen
; …
-
2015
Persistent link: https://www.econbiz.de/10010496176
Saved in:
6
A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonard
;
Cantoni, Davide
-
2014
Persistent link: https://www.econbiz.de/10010412851
Saved in:
7
Consumer heterogeneity and paid search effectiveness : a large scale field experiment
Blake, Tom
;
Nosko, Chris
;
Tadelis, Steve
-
2014
Persistent link: https://www.econbiz.de/10010370956
Saved in:
8
Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael
;
Tekin, Erdal
;
Wada, Roy
-
2012
Persistent link: https://www.econbiz.de/10009697996
Saved in:
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