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subject:"Television advertising"
~person:"Bellman, Steven"
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Television advertising
Fernsehwerbung
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Marketing management
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Marketingmanagement
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Product Placement
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Product placement
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Bellman, Steven
Pelsmacker, Patrick de
4
Reijmersdal, Eva A. van
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Boerman, Sophie C.
3
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
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Laussel, Didier
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Sonnac, Nathalie
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Buijzen, Moniek
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Cain, Rita M.
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Cauberghe, Verolien
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Charry, Karine M.
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Corkindale, David
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De los Santos, Gilberto
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Eelen, Jiska
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Joireman, Jeff
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Journal of advertising
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ECONIS (ZBW)
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Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
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