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subject:"Television advertising"
~person:"Enke, Margit"
~subject:"Deutschland"
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Television advertising
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Fernsehprogramm
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Product Placement
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Product placement
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Enke, Margit
Pelsmacker, Patrick de
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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Springer Gabler Research
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ECONIS (ZBW)
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Medienbezogene Effekte von Product Placement : theoretische Konzeption und empirische Analyse
Rathmann, Peggy
-
2014
Persistent link: https://www.econbiz.de/10010402367
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Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
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