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subject:"Television advertising"
~person:"Fulgoni, Gian M."
~subject:"Estimation"
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Television advertising
Estimation
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Fulgoni, Gian M.
Biswas, Shirsho
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Journal of advertising research
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Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
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