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subject:"Television advertising"
~person:"Graakjær, Nicolai."
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Television advertising
Advertising effects
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Consumer behaviour
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Fernsehwerbung
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Hörfunkwerbung
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Konsumentenverhalten
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Music
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Musik
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Radio advertising
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Graakjær, Nicolai.
Schmidtke, Richard
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Dukes, Anthony
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Kempe, David
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Roson, Roberto
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Wilbur, Kenneth C.
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Xu, Linli
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Analyzing music in advertising : television commercials and consumer choice
Graakjær, Nicolai.
-
2015
Persistent link: https://www.econbiz.de/10013183498
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