//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~subject:"Auktionstheorie"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Auktionstheorie
Advertising effects
347
Werbewirkung
347
Advertising
101
Werbung
99
Consumer behaviour
93
Konsumentenverhalten
93
Internet marketing
78
Online-Marketing
78
Theorie
58
Theory
58
USA
42
United States
42
Deutschland
39
Germany
39
Estimation
35
Experiment
35
Schätzung
35
Psychology of advertising
24
Werbepsychologie
24
Search engine
22
Suchmaschine
22
Marketing management
18
Marketingmanagement
18
Feldforschung
17
Field research
17
Brand image
16
Brand management
16
Electoral campaign
16
Markenführung
16
Markenimage
16
Wahlkampf
16
Fernsehwerbung
15
Target group
15
Zielgruppe
15
Preismanagement
14
Pricing strategy
14
Auction theory
13
Internet
13
more ...
less ...
Online availability
All
Free
19
Undetermined
6
Type of publication
All
Book / Working Paper
28
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
312
Aufsatz in Zeitschrift
312
Graue Literatur
31
Non-commercial literature
31
Aufsatz im Buch
28
Book section
28
Working Paper
28
Hochschulschrift
4
Thesis
4
Case study
3
Fallstudie
3
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
26
German
2
Author
All
Penta, Antonio
8
Decarolis, Francesco
4
Goldmanis, Maris
4
Motta, Massimo
4
Shakhgildyan, Ksenia
4
Cantoni, Davide
3
Bursztyn, Leonardo
2
Chattopadhyay, Amitava
2
Chesnes, Matthew
2
Grossman, Michael
2
Jin, Ginger Zhe
2
Lajos, Joseph
2
Ordabayeva, Nailya
2
Tekin, Erdal
2
Wada, Roy
2
Abhishek, Thati Vikram
1
Bursztyn, Leonard
1
Chandana, Nagandla
1
Cornière, Alexandre de
1
De Nijs, Romain
1
Delage, Erick
1
Ellinghaus, Uwe
1
Erichson, Bernd
1
Fan, Rui
1
Huber, Frank
1
Johnson, Garrett
1
Krähmer, Daniel
1
Larreguy, Horacio A.
1
Lennartz, Wolfgang
1
Lovett, Mitchell J.
1
Marshall, John
1
Matsubae, Taisuke
1
Matsushima, Noriaki
1
Peress, Michael
1
Sen, Anindya
1
Snyder, James M.
1
Soni, Mayank Jyotsna
1
Vogel, Johannes
1
Zweigle, Tanja
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
4
Discussion papers / CEPR
2
Faculty & research / Insead : working paper series
2
Simon Business School working paper
2
Working papers / TSE : WP
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
BSE working paper : working papers
1
Barcelona GSE working paper series : working paper
1
Department of Economics discussion paper series / University of Oxford
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
Discussion paper series / IZA
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Les cahiers du GERAD
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
Preprint / Fakultät für Wirtschaftswissenschaft der Otto-von-Guericke-Universität Magdeburg
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Working paper / Indian Institute of Management, Ahmedabad
1
Working paper series : WPS
1
Working papers / Bureau of Economics, Federal Trade Commission
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
2
Risk-aware bid optimization for online display advertisement
Fan, Rui
;
Delage, Erick
-
2022
Persistent link: https://www.econbiz.de/10013411720
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
5
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
6
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
7
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
8
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
Saved in:
9
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
10
Evolution of Online Advertising
Chandana, Nagandla
;
Abhishek, Thati Vikram
;
Sen, Anindya
-
2018
Persistent link: https://www.econbiz.de/10011963843
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->