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subject:"The LEGO Group"
~isPartOf:"Branded spaces : experience enactments and entanglements"
~subject:"Technologietransfer"
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The LEGO Group
Technologietransfer
Brand management
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Knowledge transfer
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Lackindustrie
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Markenführung
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Paint industry
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Pantone, Inc. <Carlstadt, NJ>
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Branded spaces : experience enactments and entanglements
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Cases on IT leadership : CIO challenges for innovation and keeping the lights on
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Applying theory of branding synergy on customer experience and spatial design : a case study
Liu, Erica
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 157-165)
.
2013
Persistent link: https://www.econbiz.de/10010127892
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