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subject:"Theorie"
~isPartOf:"DUV / Wirtschaftswissenschaft"
~subject:"Vorankündigung"
~type:"book"
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Die Glaubwürdigkeit von Produkt-Vorankündigungen : eine theoretische und empirische Untersuchung der Beurteilung von Produkt-Vorankündigungen durch Konsumenten
Schirm, Karsten
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1995
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