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subject:"Theorie"
~isPartOf:"Economics letters"
~isPartOf:"Psychology & marketing"
~subject:"Emotion"
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Theorie
Emotion
Consumer behaviour
803
Konsumentenverhalten
803
Brand image
101
Markenimage
101
Brand management
90
Markenführung
90
Beziehungsmarketing
75
Relationship marketing
75
USA
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United States
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126
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Das, Gopal
2
Faria, João Ricardo
2
Garrod, Luke
2
Lim, Weng Marc
2
Wilson, Christopher
2
Addis, Michela
1
Adil, Mohd
1
Adler, Susanne
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Economics letters
Psychology & marketing
Journal of business research : JBR
204
Journal of retailing and consumer services
172
NBER working paper series
92
Working paper / National Bureau of Economic Research, Inc.
87
International journal of hospitality management
86
NBER Working Paper
83
Journal of consumer research : JCR ; an interdisciplinary bimonthly
79
Discussion paper / Centre for Economic Policy Research
71
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
Journal of economic psychology : research in economic psychology and behavioral economics
68
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of economic behavior & organization : JEBO
58
Europäische Hochschulschriften / 5
57
Gabler Edition Wissenschaft
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
SpringerLink / Bücher
55
European journal of operational research : EJOR
54
International journal of industrial organization
52
Journal of marketing research : JMR
51
European journal of marketing : EJM
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
The journal of product & brand management
45
Tourism management : research, policies, practice
45
Marketing letters : a journal of research in marketing
44
CESifo working papers
43
International journal of consumer studies
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
The American economic review
41
Journal of travel and tourism marketing
37
Journal of hospitality marketing & management
36
The journal of brand management : an international journal
36
Discussion paper
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
34
Discussion paper / Tinbergen Institute
33
Discussion papers / CEPR
33
Journal of economics
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Operations research
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The journal of services marketing
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ECONIS (ZBW)
126
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1
When to present an extended warranty : pre- vs. post-purchasing a product
Kim, Dongeun
;
Nayakankuppam, Dhananjay
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1821-1829
Persistent link: https://www.econbiz.de/10014338327
Saved in:
2
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
3
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
4
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Schaarschmidt, Mario
;
Dose, David
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 888-909
Persistent link: https://www.econbiz.de/10014290868
Saved in:
7
I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
Saved in:
8
Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie
;
Prügl, Reinhard
;
Lude, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
Saved in:
9
How sampling high- and low-quality products affects enjoyment
Stuppy, Anika
;
Van den Bergh, Bram
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 726-740
Persistent link: https://www.econbiz.de/10013165431
Saved in:
10
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
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