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subject:"Theorie"
~isPartOf:"Gabler Edition Wissenschaft / Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis"
~subject:"Retail trade"
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History of retailing and consumption
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Markenwert und Markenidentität komplexer Handelsleistungen : Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus
Arnold, Brit
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2006
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1. Aufl.
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