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subject:"Theorie"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Virales Marketing"
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Theorie
Virales Marketing
Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
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Markenführung
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Social Web
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Social web
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advertising
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Psychology of advertising
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persuasion knowledge
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Emotion
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Product Placement
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Huh, Jisu
2
Bigné Alcañiz, J. Enrique
1
Chang, Chingching
1
Cho, Chang-Hoan
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Choi, Yung Kyun
1
Huang, Xun Irene
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Lee, Heejun
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Martínez-Navarro, Jesús
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Noordewier, Marret K.
1
Pfeuffer, Alexander
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Qiu, Chen
1
Rath, Bhavtosh
1
Smit, Edith G.
1
Srivastava, Jaideep
1
Verlegh, Peeter
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Willems, Winne
1
Yoon, Sukki
1
Yu, Jihye
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Yuan, Mingquan
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International journal of advertising : the review of marketing communications
Gabler Edition Wissenschaft
16
SpringerLink / Bücher
15
Marketing : ZFP ; journal of research and management
14
Journal of advertising research
13
Journal of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of promotion management : innovations in planning and applied research
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Journal of business research : JBR
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
European journal of marketing : EJM
7
Europäische Hochschulschriften / 5
7
International journal of electronic commerce : IJEC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of retailing and consumer services
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
3
Discussion papers / CEPR
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Information systems research : ISR
3
International advertising and communication : current insights and empirical findings
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of marketing
3
Lehrbuch
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing letters : a journal of research in marketing
3
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1
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
2
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
3
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
5
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
6
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
7
Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
Saved in:
8
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
9
Paradoxical side effects of green advertising : how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.
;
Noordewier, Marret K.
;
Verlegh, …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Saved in:
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