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subject:"Theorie"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
~subject:"Konsumentenverhalten"
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Theorie
Konsumentenverhalten
Emotion
22
Consumer behaviour
15
Emotions
5
Experiment
4
Advertising effects
3
Customer satisfaction
3
Fundraising
3
Kundenzufriedenheit
3
Personality psychology
3
Persönlichkeitspsychologie
3
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Advertising
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Altruismus
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Einzelhandel
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Luxusgüter
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Prosocial behavior
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Psychology of advertising
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Soziales Verhalten
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Viral marketing
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Virales Marketing
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English
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Pham, Michel T.
2
Amatulli, Cesare
1
Aydinli, Aylin
1
Castro, Iana A.
1
Choi, Jungsil
1
Chowdhry, Nivriti
1
Cornelis, Erlinde
1
Dalli, Daniele
1
De Angelis, Matteo
1
Dretsch, Heather Johnson
1
Espinoza Petersen, Francine
1
Farmer, Adam
1
Gelbrich, Katja
1
Geuens, Maggie
1
Grappi, Silvia
1
Gu, Yangjie
1
Guido, Gianluigi
1
Hagel, Julia Sarah
1
Hasford, Jonathan
1
Honea, Heather
1
Hooge, Ilona E. de
1
Keh, Hean Tat
1
Konya-Baumbach, Elisa
1
Kwortnik, Robert J.
1
Li, Yexin Jessica
1
Liu, Maggie Wenjing
1
Loureiro, Yuliya Komarova
1
Majmundar, Anuja
1
Mittal, Vikas
1
Morales, Andrea C.
1
Orsingher, Chiara
1
Pelsmacker, Patrick de
1
Pino, Giovanni
1
Rangan, Priyamvadha
1
Romani, Simona
1
Ross, William T.
1
Septianto, Felix
1
Singh, Surendra N.
1
Waites, Stacie F.
1
Wei, Chuang
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
153
Journal of retailing and consumer services
125
International journal of hospitality management
79
Psychology & marketing
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Tourism management : research, policies, practice
39
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
Journal of travel and tourism marketing
34
The journal of brand management : an international journal
33
The journal of product & brand management
33
European journal of marketing : EJM
31
The journal of services marketing
31
International journal of consumer studies
30
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
European journal of marketing
23
Journal of marketing communications
23
Marketing letters : a journal of research in marketing
23
The service industries journal
22
Journal of business ethics : JOBE
20
Journal of consumer behaviour : an international research review
20
Tourism management perspectives : TMP
20
Journal of economic psychology : research in economic psychology and behavioral economics
18
International journal of advertising : the review of marketing communications
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of behavioral decision making
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of economic behavior & organization : JEBO
16
Journal of promotion management : innovations in planning and applied research
16
Australasian marketing journal
14
Cogent business & management
14
Journal of customer behaviour
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
3
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
4
Emotional support from a digital assistant in technology-mediated services : effects on customer satisfaction and behavioral persistence
Gelbrich, Katja
;
Hagel, Julia Sarah
;
Orsingher, Chiara
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10012506524
Saved in:
5
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
6
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
7
Who needs a reason to indulge? : happiness following reason-based indulgent consumption
Espinoza Petersen, Francine
;
Dretsch, Heather Johnson
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011817016
Saved in:
8
An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin
;
Gu, Yangjie
;
Pham, Michel T.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
Saved in:
9
The zero-price effect in a multicomponent product context
Konya-Baumbach, Elisa
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 689-694
Persistent link: https://www.econbiz.de/10011597032
Saved in:
10
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti
;
Winterich, Karen Page
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Saved in:
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