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subject:"Theorie"
~isPartOf:"Journal of marketing"
~person:"Liu, Yan"
~subject:"Konsumentenverhalten"
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Theorie
Konsumentenverhalten
Consumer behaviour
3
Brand
1
Brand image
1
Brand management
1
Impact assessment
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Markenartikel
1
Markenführung
1
Markenimage
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Market segmentation
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Product design
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Shipping
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Shipping policy
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Verkaufsförderung
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Wirkungsanalyse
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attention
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brand consistency
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categorization
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consideration sets
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difference-in-differences
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marketing-mix effects
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membership program
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online retailing
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price promotions
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product design
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product displays
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Liu, Yan
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
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Ferraro, Rosellina
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Hennig-Thurau, Thorsten
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Inman, J. Jeffrey
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Ittersum, Koert van
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Janakiraman, Ramkumar
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Janiszewski, Chris A.
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Katona, Zsolt
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Nunes, Joseph C.
3
Puntoni, Stefano
3
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3
Reinartz, Werner J.
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Journal of marketing
Operations research
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
British journal of management
1
Financial innovation : FIN
1
Journal of management science and engineering
1
Leadership & organization development journal
1
Mays Business School Research Paper
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
2
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
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