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subject:"Theorie"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~language:"eng"
~subject:"Konsumentenverhalten"
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Theorie
Konsumentenverhalten
Emotion
19
Consumer behaviour
16
Advertising effects
10
Werbewirkung
10
Brand management
9
Markenführung
9
Brand
6
Markenartikel
6
Advertising
5
Brand image
5
Markenimage
5
Werbung
5
Beziehungsmarketing
4
Relationship marketing
4
empathy
3
Celebrity endorsement
2
Celebrity-Werbung
2
Credibility
2
Glaubwürdigkeit
2
Sales promotion
2
Social Web
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Social web
2
Verkaufsförderung
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attitude
2
brand love
2
emotional brand attachment
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emotions
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Age-segmented communication strategies
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Altruism
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Altruismus
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Angst
1
Anxiety
1
Artificial intelligence
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Attachment
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Authenticity
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Brand Love
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Brand relevance
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COVID-19
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Abu Bakar bin Abdul Hamid
1
Bae, Mikyeung
1
Bettiga, Debora
1
Bhalla, Saubhagya
1
Christino, Juliana Maria Magalhães
1
Durif, Fabien
1
Fayed, Abeer Elsayed
1
Fonseca, Luiz Henrique
1
Gangadharan, Nakul
1
Grappe, Cindy G.
1
Guèvremont, Amélie
1
Hoeken, J. A. L.
1
Jayapal, Jegan
1
Jegan, Sinthubairavi
1
Jiang, Mengtian
1
Kato, Takumi
1
Kim, Taeyoung
1
Koh, Hyeseung
1
Lamberti, Lucio
1
Lemanski, Jennifer L.
1
Mandolfo, Marco
1
Manyiwa, Simon
1
Moura, Luiz Rodrigo Cunha
1
Natarajan, Thamaraiselvan
1
Noci, Giuliano
1
Ouden, Hanny den
1
Pathak, Mohit
1
Prashar, Sanjeev
1
Rana, Sudhir
1
Raut, Sachin Kumar
1
Silva, Thaís Santos
1
Thamaraiselvan, Poongkundran
1
Verma, Pranay
1
Villegas, Jorge
1
Wen, Taylor Jing
1
Wu, Linwan
1
Yang, Jing
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
153
Journal of retailing and consumer services
125
International journal of hospitality management
79
Psychology & marketing
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Tourism management : research, policies, practice
39
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
Journal of travel and tourism marketing
34
The journal of brand management : an international journal
33
The journal of product & brand management
33
European journal of marketing : EJM
31
The journal of services marketing
31
International journal of consumer studies
30
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
European journal of marketing
23
Journal of marketing communications
23
Marketing letters : a journal of research in marketing
23
The service industries journal
22
Journal of business ethics : JOBE
20
Journal of consumer behaviour : an international research review
20
Tourism management perspectives : TMP
20
Journal of economic psychology : research in economic psychology and behavioral economics
18
International journal of advertising : the review of marketing communications
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of behavioral decision making
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of economic behavior & organization : JEBO
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Australasian marketing journal
14
Cogent business & management
14
Journal of customer behaviour
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
16
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1
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
2
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
3
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
4
Did you say (obscenity) forget about it? : examining the joint effect of nostalgia appeals and product types on receivers' purchase intention based on heuristic-systematic model (H...
Koh, Hyeseung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10013483014
Saved in:
5
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
6
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
7
Demystifying brand love for luxury cars : testing the moderating impact of emotional stability
Bhalla, Saubhagya
;
Pathak, Mohit
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 873-903
Persistent link: https://www.econbiz.de/10014287930
Saved in:
8
Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco
;
Bettiga, Debora
;
Lamberti, Lucio
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003
Saved in:
9
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
10
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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