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subject:"Theorie"
~person:"Alpert, Frank"
~subject:"Markenimage"
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Alpert, Frank
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Brand management ; Vol. 4
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
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