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subject:"Theorie"
~person:"Helm, Roland"
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Theorie
Consumer behaviour
33
Konsumentenverhalten
33
Theory
14
Deutschland
9
Germany
9
Präferenztheorie
7
Theory of preferences
7
Innovation diffusion
6
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Measurement
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Messung
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Conjoint analysis
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Conjoint-Analyse
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9
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Helm, Roland
Anderson, Simon P.
27
Huber, Frank
25
Hruschka, Harald
24
Mullainathan, Sendhil
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Bauer, Hans H.
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Peitz, Martin
16
Armstrong, Mark
15
Dellaert, Benedict G. C.
15
Gierl, Heribert
15
Samuelson, Larry
15
Sutter, Matthias
15
Vermeulen, Frederic
15
Herrmann, Andreas
14
Herweg, Fabian
14
Moraga-González, José Luis
14
Palma, André de
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Decker, Reinhold
13
Fishman, Arthur
13
Gröppel-Klein, Andrea
13
Nevo, Aviv
13
Shy, Oz
13
Swoboda, Bernhard
13
Chiappori, Pierre-André
12
Courty, Pascal
12
Grunert, Klaus G.
12
Ikeda, Shinsuke
12
Kaplan, Greg
12
Rudanko, Leena
12
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
3
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
3
Review of managerial science
2
Betriebswirtschaftliche Abhandlungen
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
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1
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
2
The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland
;
Conrad, Daniel
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
Saved in:
3
Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
3
(
2009
)
1
,
pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
Saved in:
4
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
5
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
6
Out-of-stock situations within retail shops : influential factors and customer reaction patterns
Helm, Roland
;
Stölzle, Wolfgang
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 64-82
Persistent link: https://www.econbiz.de/10003747244
Saved in:
7
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
8
Moderating effects within the elaboration likelihood model of information processing
Helm, Roland
;
Gehrer, Michael
-
2006
Persistent link: https://www.econbiz.de/10003373720
Saved in:
9
Out-Of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland
;
Stölzle, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10003392273
Saved in:
10
Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland
-
2006
Persistent link: https://www.econbiz.de/10003243146
Saved in:
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