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subject:"Theorie"
~person:"Juntunen, Arja"
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Juntunen, Arja
Esch, Franz-Rudolf
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Working papers / W / Helsinki School of Economics and Business Administration
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Helsingin Kauppakorkeakoulun julkaisuja / B
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Working papers / Helsingin Kauppakorkeakoulu : W / Helsinki School of Economics and Business Administration
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Conceptualisation of involvement in media context studies : a review
Juntunen, Arja
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1997
Persistent link: https://www.econbiz.de/10000974144
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Media context and advertising processing : media context variables influencing consumer motivation, ability and opportunity to process information from advertisements
Juntunen, Arja
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1995
Persistent link: https://www.econbiz.de/10000919233
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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja
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1994
Persistent link: https://www.econbiz.de/10000885351
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