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subject:"Theorie"
~subject:"Social Web"
~type_genre:"Reprint"
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Brand management ; Vol. 2
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
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Suter, Tracy A.
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Brown, Tom
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2010
Persistent link: https://www.econbiz.de/10003924381
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Brand community
Muniz, Albert M.
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O'Guinn, Thomas C.
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2009
Persistent link: https://www.econbiz.de/10003784669
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