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subject:"Theorie"
~type_genre:"Collection of articles written by one author"
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
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2016
Persistent link: https://www.econbiz.de/10011492107
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Quantitative analyses in digital marketing and business intelligence
Winter, Patrick
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2016
Persistent link: https://www.econbiz.de/10011594028
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Topics in Internet advertising
Edelman, Benjamin
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2007
Persistent link: https://www.econbiz.de/10009691363
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