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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Marketing management"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 62-74
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