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subject:"Theory"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Sentiment analysis"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
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International journal of hospitality management
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Comparing automated text classification methods
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10012016489
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2
Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan
;
Plumeyer, Anja Maria
;
Böger, Daniel
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 538-556
Persistent link: https://www.econbiz.de/10011956586
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