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subject:"Theory"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Strategic management"
~subject:"United States"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
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