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subject:"Theory"
~person:"McGraw, A. Peter"
~person:"Tetlock, Philip E."
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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McGraw, A. Peter
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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From the commercial to the communal : reframing taboo trade-offs in religious and pharmaceutical marketing
McGraw, A. Peter
;
Schwartz, Janet A.
;
Tetlock, Philip E.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 157-173
Persistent link: https://www.econbiz.de/10009563540
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