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subject:"Theory"
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Handbook of media economics ; Volume 1A
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Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
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The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
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2016
Persistent link: https://www.econbiz.de/10011419942
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2
What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena
;
Bajde, Domen
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 337-342)
.
2006
Persistent link: https://www.econbiz.de/10003622392
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3
Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 277-306)
.
2006
Persistent link: https://www.econbiz.de/10003415980
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4
Die werbefreie Tagespresse - medienökonomische Illusion oder (Management-)Alternative der Zukunft?
Rau, Harald
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 185-202)
.
2005
Persistent link: https://www.econbiz.de/10003203413
Saved in:
5
Attitudes toward advertising and price competition in the press industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics of art and culture : invited papers at the …
,
(pp. 61-74)
.
2004
Persistent link: https://www.econbiz.de/10001925784
Saved in:
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