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subject:"Tiefkühlkost"
~person:"Ikegawa, Maria"
~person:"Motlana, Patience"
~source:"econis"
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Tiefkühlkost
Frozen food
2
Betriebliche Standortwahl
1
Brand management
1
Consumer behaviour
1
East Asia
1
Ernährungsindustrie
1
Firm location choice
1
Food industry
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Japan
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Konsumentenverhalten
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Kühlschrank
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Markenführung
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Market entry
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Marketing cooperation
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Marketingkooperation
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Markteintritt
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Ostasien
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Refrigerator
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Räumliche Verteilung
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South Africa
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Ikegawa, Maria
Motlana, Patience
Wettstein, Nadine
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Abratt, Russell
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Albuquerque, Paulo
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International marketing ; Vol. V
1
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
1
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ECONIS (ZBW)
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Location choice for Japanese frozen food industry in East Asia using domestic market access with the penetration rate of refrigerators
Ikegawa, Maria
;
Tokunaga, Suminori
- In:
The annals of regional science : an international …
61
(
2018
)
1
,
pp. 209-227
Persistent link: https://www.econbiz.de/10012005027
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2
Managing co-branding strategies: global brands into local markets
Abratt, Russell
;
Motlana, Patience
-
2006
Persistent link: https://www.econbiz.de/10003410974
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