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subject:"Tourism marketing"
~subject:"United States"
~type_genre:"Case study"
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Tourism marketing
United States
Event marketing
78
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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Managing consumer services : factory or theater?
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Memorable customer experiences : a research anthology
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Social enterprise and special events : market-based approaches to mission-driven gatherings
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Strategic marketing in tourism services
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Tourismus : Beiträge zu Wissenschaft und Praxis
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1
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
2
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
3
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
Saved in:
4
Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules
;
Heere, Bob
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
Saved in:
5
Playing their roles : experiential design concepts applied in complex services
Gross, Michael A.
;
Pullman, Madeleine
- In:
Journal of management inquiry
21
(
2012
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10009505383
Saved in:
6
Destination cross river
Rosenbaum, Alvin
- In:
Strategic marketing in tourism services
,
(pp. 265-285)
.
2012
Persistent link: https://www.econbiz.de/10009616279
Saved in:
7
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
8
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
9
Trends im Abenteuersport : touristische Vermarktung von Abenteuerlust und Risikofreude
Rupe, Christina
-
2000
Persistent link: https://www.econbiz.de/10013437111
Saved in:
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