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subject:"Tourismuswirtschaft"
~subject:"Sport"
~subject:"USA"
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Tourismuswirtschaft
Sport
USA
Event-Marketing
1,490
Event marketing
1,272
Konsumentenverhalten
287
Consumer behaviour
286
Deutschland
255
Germany
248
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183
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171
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168
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163
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155
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154
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134
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129
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125
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118
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117
Relationship marketing
116
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115
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103
Tourismusmarketing
103
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98
Marketing management
97
Customer satisfaction
89
Kundenzufriedenheit
89
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86
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86
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83
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80
Markenimage
77
Sponsoring
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72
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71
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Fairley, Sheranne
8
Drengner, Jan
6
Zanger, Cornelia
5
Cai, Liping A.
4
Cavicchi, Alessio
4
Olberding, Julie Cencula
4
Page, Stephen J.
4
Taheri, Babak
4
Kim, Jong-hyeong
3
Lovegrove, Hannah
3
Rück, Hans R. G.
3
Santini, Cristina
3
Sundbo, Jon
3
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3
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2
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2
Breuer, Markus
2
Carlson, Jamie
2
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2
Cornwell, T. Bettina
2
Freyer, Walter
2
Getz, Donald
2
Hassan, Azizul
2
Jordan, Jeremy S.
2
Kennelly, Millicent
2
Kiendl, Stephanie C.
2
King, Brian
2
Krishen, Anjala S.
2
LaTour, Michael S.
2
Li, Mimi
2
Mortimer, Julie Holland
2
Muskat, Birgit
2
Newland, Brianna L.
2
Nosko, Chris
2
O'Brien, Danny
2
Prayag, Girish
2
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2
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2
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2
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ATOUT France <Paris>
1
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Dresdner Tourismus-Symposium <3, 1997, Dresden>
1
Forschungsinstitut für Tourismus <Dresden>
1
Leuphana Universität Lüneburg
1
Springer Fachmedien Wiesbaden
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
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Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
International journal of sport management and marketing : IJSMM
9
Tourism management perspectives : TMP
9
Sport management review
8
International journal of event and festival management
6
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Journal of destination marketing & management
4
Markenkommunikation und Beziehungsmarketing
4
SpringerLink / Bücher
4
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
Journal of advertising research
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing
3
Sport, Business and Management : an international journal ; SBM
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Bridging tourism theory and practice
2
European Sport management quarterly : ESMQ
2
Forschung und Praxis an der FHWien der WKW
2
Gabler Edition Wissenschaft
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of vacation marketing : an international journal
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Memorable customer experiences : a research anthology
2
Springer eBook Collection
2
Tourism economics : the business and finance of tourism and recreation
2
Achieving excellence in stakeholder management
1
Advances in Hospitality, Tourism, and the Services Industry (AHTSI) book series
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
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ECONIS (ZBW)
255
USB Cologne (EcoSocSci)
1
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
3
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
4
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
5
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
6
How do event zones influence visitor behaviour and engagement with host destinations? : a longitudinal study of the Cambridge half marathon : 2017-2020
Duignan, Michael B.
;
Zou, Suiwen
;
Park, Jeongeun
; …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458590
Saved in:
7
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
8
Leveraging strategies of recurring non-mega sporting events for host community development : a multiple-case study approach
Oshimi, Daichi
;
Yamaguchi, Shiro
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10014317610
Saved in:
9
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
10
The role of authenticity on revisit intention : tourist experience as a mediation at the Reyog Ponorogo National Festival
Supriono
;
Iqbal, Mohammad
;
Kusumawati, Andriani
;
Fahmi, …
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 344-362
Persistent link: https://www.econbiz.de/10014320148
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