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subject:"Transaktionskosten"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"Managerial and decision economics : MDE ; the international journal of research and progress in management economics"
~person:"Watson, Sharon"
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Transaktionskosten
Agency theory
1
Franchising
1
Institutional economics
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Institutionenökonomik
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International market entry
1
Internationaler Markteintritt
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Multinationales Unternehmen
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Prinzipal-Agent-Theorie
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Ressourcenorientierter Ansatz
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Transaction costs
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Transnational corporation
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United States
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agency theory
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emerging markets
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expansion plans
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institutional theory
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international entry mode
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international franchising
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resource-based view
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strategy
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Watson, Sharon
Hussain, Dildar
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Journal of marketing channels : ... distribution systems, strategy, and management
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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International expansion of United States franchisors : a status report and propositions for future research
Hoffman, Richard C.
;
Watson, Sharon
;
Preble, John F.
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011628588
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