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subject:"Transnational corporation"
~person:"Zupancic, Dirk"
~subject:"Germany"
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Transnational corporation
Germany
Key account management
12
Key-Account-Management
12
Kundengruppenmanagement
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Multinationales Unternehmen
2
Sankt Galler Modell
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Zupancic, Dirk
Yip, George S.
4
Jensen, Ove
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Shi, Linda Hui
3
Hundacker, Stefan
2
Kobmann, Werner
2
Lacoste, Sylvie
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Journal of business-to-business marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Systematic sales channel redesign for the US market
Zupancic, Dirk
;
Neckermann, Sonja
;
Schagen, Alexander
- In:
The journal of business & industrial marketing
25
(
2010
)
7
,
pp. 547-555
Persistent link: https://www.econbiz.de/10008749923
Saved in:
2
International key account management in manufacturing companies : an exploratory approach of situative differentiation
Zupancic, Dirk
;
Müllner, Markus
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10003804730
Saved in:
3
International Key Account Management Teams : Koordination und Implementierung aus der Perspektive des Industriegütermarketing
Zupancic, Dirk
-
2001
Persistent link: https://www.econbiz.de/10001618845
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