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subject:"Trend"
~person:"Haryanto, Handrix Chris"
~subject:"Brand image"
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Brand image
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brand centrality
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brand love
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Haryanto, Handrix Chris
Choi, Tsan-Ming
5
Ko, Eunju
4
Lee, Yuri
4
Ranfagni, Silvia
4
Barnes, Liz
3
Cho, Eunjoo
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Choo, Ho Jung
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Cuesta-Valiño, Pedro
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Guercini, Simone
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Kim, HaeJung
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Loureiro, Sandra Maria Correia
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Rashid, Arooj
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Suha Fouad Salem
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Hui, Chi-leung
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Im, Hyunjoo
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Kim, Sang Jin
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Liu, Na
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Madsen, Dag Øivind
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Mayasari, Iin
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Miller, Karen
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Moon, Hakil
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Gadjah Mada international journal of business
1
Journal of Indonesian economy & business
1
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ECONIS (ZBW)
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Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local fashion brands for the millennials
Mayasari, Iin
;
Haryanto, Handrix Chris
;
Hutagaol, …
- In:
Journal of Indonesian economy & business
38
(
2023
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014288345
Saved in:
2
Counterfeit purchase intention of fashion brands : the personal values and social aspect of consumers as determinants
Mayasari, Iin
;
Haryanto, Handrix Chris
;
Wiadi, Iyus
; …
- In:
Gadjah Mada international journal of business
24
(
2022
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013383183
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